How It All Connects
One connected ecosystem built around travel and
retreats — under one roof. It comes down to three things:
we do it, we teach it, and we build it for others.
EMG is the parent company — and the
general-marketing arm. It's both the umbrella
everything lives under and a working studio doing broad, full-service
marketing for brands that aren't advisor- or venue-specific. (We're
repositioning EMG to lead with general marketing services.)
The four arms under EMG
- 📣 General Marketing (EMG) — full-service marketing
for any kind of brand. This is where the MobileGroove /
Peggy work lives, plus the RBG Advisor website
rebuild (Rainbow Getaways' advisor site).
- 🧭 Route & Retreat (R&R) — branding,
websites, and ongoing marketing for travel advisors
("Route") and retreat hosts ("Retreat"). The agency
engine for the travel niche.
- 🛏️ Laurel & Lamp (L&L) — websites
and ongoing marketing for retreat
venues (the properties themselves). A focused studio
for a different buyer than R&R. (Lakemore is a site plus
ongoing marketing.)
- 🎓 Marketing Journeys — workshops and classes
teaching advisors to market themselves. Education first — and if a grad
later wants to hire hands-on help, R&R is there. (A
relationship-builder, not a sales funnel.)
The credibility
engine: Early & Away Travel
Our own travel-advisory + retreat business,
led by a credentialed travel advisor who books trips
and hosts retreats. This is the credibility engine — the real-world
experience that grounds everything above. (Going deeper still:
attending the retreat-host industry conference online in April, and the
in-person Retreat Industry Forum in Denver in May.)
The foundation: Claude Code
The whole operation is built and run with Claude
Code — AI as the force multiplier. It's how a small, scrappy
team does the work of a much bigger agency.
In motion right now
- EMG — General Marketing: Peggy / MobileGroove
(ongoing) · RBG Advisor — website rebuild
- Route & Retreat: Alisa / Howl — Iceland retreat
host · Vacations by Jillian · Julia Houtchings · Erin Baker
(advisors)
- Laurel & Lamp: Lakemore — venue, site + ongoing
marketing
- Build partner (not a client): Anna / Wandering
Roots — we're building the retreat-venue directory together; it
also feeds venue leads into Laurel & Lamp
- (Detach Primitive — retreat client, currently on
hold.)
What's next
- Peggy / MobileGroove is already a paid marketing
client. Two next-year expansions are on the table: a
full MobileGroove media-site rebuild and a
Growboat-style retreat — one client, both halves of the
business at once.
- Growth runway: room to grow the ongoing
marketing side — retainer marketing for retreat hosts, travel advisors,
and retreat venues.